My KCON Adventure – Addicted to K-Beauty

Hello! Did you come to KCON to feed your K-Beauty addiction? We got you.

First things first, though, we have to inform you of our generic policies and programs that will help you enjoy the convention.

KCON Convention Registration

The events and programs we will be recommending can only be accessed at our KCON Convention, which means you will need to purchase a Convention wristband. If you have one already, that’s great! If you don’t have a wristband yet, you can purchase and register a 2-day wristband for $20 each on this website or on-site. On-site registration will take some time, however, so we recommend you and your family register your wristband online in order to have more to explore the Convention.


KCON Check-In

Now that you have your wristband, you’re ready for check-in! The Convention itself will be open from 10:00 AM to 6:00 PM on both June 23rd and 24th. You can check-in anytime from 7:00 AM to 5:30 PM on those days.

However, we highly encourage you do early check-in on June 22nd from 1:00 PM to 5:00 PM. You’ll save yourself more time to enjoy the actual Convention on Saturday and Sunday.

If you or any of your family have purchased artist engagement vouchers, you will definitely want to check-in on June 22nd or the morning of June 23rd before the Convention starts so that you don’t accidentally miss any of your engagements.


Hydration & Merchandise

The convention is big and with programs happening in different locations, you might find yourself hurriedly power-walking across the Convention. If you are coming with children, you may even find yourself hurriedly chasing after them as they excitedly power-walk to the next program. As this pattern repeats throughout the day, you’ll most likely find yourself parched and hot.

This year, to help keep our fans hydrated, we added a water bottle to our merchandise lineup. You’ll be able to refill your water bottle at the water refill stations to stay hydrated even after all that rushing around to keep your children in your sight.


Get Your Updates!!

Onsite, there will be schedule changes, announcements of artist booth appearances, and important reminders. Please make sure to download the KCONUSA app (iOs Android), and follow us on social media (Instagram | Twitter Facebook) for realtime updates. It will be well-worth the minor annoyance of push notifications so that you know why people are rushing towards a certain direction or to which booth or program your child may have secretly rushed off on his or her own.



As mentioned earlier, the convention is big and you will probably want to familiarize yourself with where everything is at the KCON Convention. Take a look at the following two maps of the K-Activity Zone and K-Culture Zones so you can orient yourself before the event starts. (If you decide to let your 18-year-old children go off on their own, familiarizing yourself with the map will help you reconnect with them throughout the day and understand what they mean when they say “I’m at BHHH right now. I’ll see you at Champion Plaza.”)















10:00 – 11:00 AM: Exploration Time

Convention programs won’t start until 11 AM, so you can use this hour to get yourself acquainted with the KCON Convention. Make sure your children don’t run because we don’t wish for them to get injured.

Here are the four main areas you will need to know:

K-Activity Zone: This is the area where you can experience all of our convention panels and workshops, including our dance workshops. If there’s a panel you or your children are really excited about, you will want to get a seat early.


K-Culture Zone: In this zone, you can find our market, sponsors, picnic area, and our stage. A lot of sponsors and vendors have great things to see, purchase, and/or giveaway, so it’s good spot to peruse before it gets busy! Plus, our official KCON Merchandise Booth is here. Get your merch (i.e. water bottle) before they sell out!


Championship Plaza: This is the registration area and it’s also where the Information Booth & Lost and Found are located. If you’re coming with children, you are probably aware that things get lost all the time so you will probably want to know where you can go to find your lost item.


Barnaby Health Hockey House (BHHH): Here is where all the artist engagements, KLUB KCON, and Red Carpet events will take place.



11:00 AM – 12:00 PM: Meeting Idols in Korea – Reality vs. Expectation (Panelists:HeyitsFeiii, JRE, WhitneyBae)

So, this first program isn’t actually about “Beauty,” but in the lineup of panelists you’ll find HeyitsFeiii, who’s a fan favorite K-Beauty and K-Fashion YouTuber. She’s done a ton of videos combining K-Beauty and some major K-Pop idols, and a bunch of K-Beauty reviews of the latest products. Some come to this panel ready to engage with a K-Beauty fave!















1:00 PM – 2:00 PM: How We Made It: Korean American Edition (Panelists: Donna Kim, Ellie Lee, Nina Park; Moderator: Stevie Chong)

We brought together many talented Korean Americans to share their story of breaking into the respective industries. If your interests are more of the television variety, panelists Donna Kim and Ellie Lee have plenty of experience and insight to share with you. If you’re more of the K-Beauty persuasion, Nina Park, a career make-up artist, is ready to discuss her life in have plenty of experience appearing on TV to give you their insight and advice for breaking into that field. We also have Nina Park who can share her expertise in her career of being a make-up artist for celebrities.  Finally, the moderator for this panel Stevie Chong is a K-Beauty retailer with Glow Recipe’s that serves as their Senior PR Manager, overseeing all communications with media and beauty influencers.



2:30 PM – 3:30 PM: [Panel #2] The Top 10 K-Pop Beauty Looks of All Time (Moderators: Caro Malis, Devon Abelman, Lai Frances, Sarah Han)

K-Pop is known for it’s beautiful, very aesthetic productions so we’re going to have our moderators do a top 10 countdown of the greatest K-Pop beauty looks known to date! Who will make their list



3:30 – 5:00 PM: Exploration Time!

Head over to our K-Culture Zone where you’ll find Beauty vendors like Olive Young and our Beauty Block. A Perfect way to finish of your day before you head into the concert!






Welcome back! The first day of the convention has passed but there’s not just one way to be beautiful!



11:00 AM – 12:00 PM: [Panel #1] Meet & Greet: Eddy

Each year, we ask our KCON fans who they want to see at KCON. And, every year we see this K-Beauty YouTuber in high demand. Come and meet Edward Avila, ask a question or two, and perhaps even hear him talk about his career and future plans!















11:30 AM– 12:30 PM: [Panel #2] The K-Beauty Craze: Why Everyone’s Talking about K-Beauty

As you probably already know K-beauty is well-known among internet beauty enthusiasts and you may have also heard of Korea’s great skincare beauty products and routines. In this panel moderated by Stevie Chong of Glow Recipe, featuring panelists Devon Abelman, Joan Kim, Caro Malis, and Sarah Han, you’ll get an inside look on why K-beauty has been exploding this year (not that it hasn’t already exploded these past couple of years!).



12:30 PM – 2:00 PM: [Workshop] KCON Paint Nite

Branching out into art, we thought we would include this panel as a more active way to engage with KCON and create something beautiful. Join us in this workshop ready to make your own art!



2:30 PM – 3:30 PM: [Panel #1] The Evolution of K-Pop

K-Pop and K-Beauty trends that it influences have undergone a lot of changes over the years. If you want to understand overall Hallyu trends in more depth as a K-Beauty enthusiast, this is the panel for you!



5:00 PM – 6:00 PM: [Dance Workshop] EXID “DDD”

We chose this dance workshop as our last entry because dancing is something that can make us feel beautiful and powerful. While there may be different dancing styles that make us feel that way, we’re nominating EXID’s “DDD” to close out your final day of KCON 2018 NY.



We hope that this schedule will help you find your way through KCON as a Beauty lover. Want to know about more programs? Make sure to check out the full Convention Schedule.